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Factor inflation into your return expectations

Factor inflation into your return expectations

07/21/2025
Lincoln Marques
Factor inflation into your return expectations

Inflation is often dismissed as an abstract economic statistic, but its impact shapes every facet of our financial lives. From the daily cost of groceries to retirement nest eggs, rising prices can quietly erode long-term wealth. Ignoring inflation when setting investment goals is like sailing without accounting for wind—you may chart a course, but you'll drift off target in no time. This article delves deep into why understanding true portfolio growth potential hinges on factoring inflation into every return expectation.

Whether you’re a seasoned investor or just starting to build a savings plan, grasping how inflation influences real returns empowers you to defend purchasing power over decades. Let’s explore the latest data, uncover hidden risks, and equip you with concrete strategies to build an inflation-aware portfolio that stands the test of time.

Current Inflation Landscape

As of May 2025, the US Consumer Price Index (CPI) rose 2.5% over the prior 12 months, while core inflation (excluding food and energy) hovered around 2.8%. These numbers reflect a cooling from the blistering pace of 2022 but still sit above the Federal Reserve’s 2% target. Meanwhile, recent tariff proposals—initially as high as 145% but paused to 30%—threaten to push consumer prices higher, with an estimated 1.4% spike looming on the horizon.

The global economy is not immune. The OECD projects worldwide growth slowing from 3.1% in 2024 to 2.9% in 2025. Slower growth tends to dampen inflationary pressures, but policy uncertainty and supply chain disruptions may offset gains. In this climate of cautious optimism, investors must adopt a forward-looking stance: inflation may ebb, but it rarely disappears entirely.

Real vs Nominal Returns

Most financial literature emphasizes nominal returns—the raw percentage gains before adjusting for inflation. Yet it is the real return that truly matters for purchasing power. The real return is calculated simply:

Real returns = Nominal returns − Inflation rate

Imagine you hold a bond yielding 4% annually while inflation runs at 2.5%. Though your statement shows a 4% gain, your spending power only grows by 1.5%. The difference between what you see on paper and what you can actually buy is critical.

Failing to account for inflation can lead to overestimating wealth accumulation. Even seemingly modest inflation, when compounded over long horizons, can shave significant percentages off your real returns, affecting retirement readiness, education funds, and legacy planning.

Market-Specific Impacts

Different asset classes respond uniquely to inflationary shifts. Understanding these behaviors allows you to allocate capital more strategically.

Equities: Historically, high inflation correlates with compressed stock valuations and heightened volatility. The S&P 500’s best real returns occurred when inflation stabilized between 2% and 3%. When inflation spikes past this sweet spot, equity markets often struggle, particularly growth stocks whose distant earnings streams are heavily discounted. growth stocks face steeper rate discounts Value stocks, backed by tangible assets and stable cash flows, tend to fare better in inflationary environments.

Bonds: In high-interest-rate settings—often instituted to temper runaway inflation—newly issued bonds can offer attractive yields that exceed inflation. In this scenario, bonds can offer attractive real yields if nominal rates exceed inflation. Holding long-term bonds can be risky if rates continue to climb, eroding bond prices. Inflation-protected securities, like TIPS in the U.S., adjust principal with CPI movements, providing a built-in hedge.

Cash and Money Market: For the first time in years, certain cash equivalents yield above current inflation rates. Schwab’s Treasury Obligations Money Market Fund (SNOXX) is offering a 4% 7-day yield, outpacing the 2.5% CPI. While tempting, these rates may not last indefinitely. A sudden Fed rate cut or easing of monetary policy could reverse these gains quickly.

Wages and Cost of Living Adjustments

Inflation doesn’t only affect portfolios—it eats away at wages. Employers frequently adjust salaries to maintain real income levels. With a 2.9% inflation rate, a $50,000 annual salary requires a $1,450 raise just to preserve purchasing power.

When companies fail to increase wages in line with inflation, employees experience a decline in real earnings, which can limit their ability to save and invest. In turn, this dynamic creates a feedback loop: lower savings rates hinder capital accumulation, making it harder for individuals to build inflation-protected wealth. This pattern ultimately erodes real income over time.

Risks and Policy Uncertainties

Inflation projections hinge on policy decisions that remain unpredictable. Recent tariff proposals illustrate this volatility: while some measures are paused, trade tensions could reignite and spark fresh price increases. The Federal Reserve, mindful of stubborn inflation, has signaled that aggressive rate cuts are unlikely in 2025 despite economic headwinds.

Businesses facing higher input costs may choose to absorb expenses, delaying price hikes, or pass them directly to consumers. Either path introduces unpredictability into inflation forecasts and, by extension, into investment returns. In such an environment, staying nimble and well-informed is paramount.

Investor Takeaways

To safeguard and harness real returns, investors should adopt a disciplined approach:

  • Adjust nominal return estimates by expected inflation to set realistic goals.
  • Use inflation-protected securities or floating-rate instruments where appropriate.
  • Maintain an emergency cash buffer in high-yield money market funds.
  • Balance equity exposure between growth and value, leaning into sectors with pricing power.
  • Review wage projections and cost-of-living adjustments in personal financial plans.

Adapting Your Portfolio

Building an inflation-aware portfolio starts with matching investment choices to risk tolerance and economic forecasts. Diversification is not just a buzzword—it’s a crucial defense.

Consider the following best practices:

  • Include TIPS or similar inflation-linked bonds to anchor fixed-income allocations.
  • Seek dividend-paying companies with strong free-cash-flow metrics and pricing power.
  • Use commodities or real assets like real estate to hedge against persistent price pressures.
  • Revisit portfolio allocations quarterly, adjusting for new data and shifting macro trends.

Key Metrics at a Glance

Conclusion

Inflation is a silent partner in every financial decision. By focusing on the inflation-adjusted real rate of return rather than solely on headline gains, investors can build resilient portfolios that endure through market cycles and economic shifts.

Stay vigilant: monitor economic releases, policy shifts, and tariff developments. Continuously realign asset allocations, adjust financial plans for wage growth, and embrace diversification as your greatest ally against inflation’s erosive force.

With deliberate planning and a clear understanding of real returns, you can navigate uncertainties, preserve purchasing power, and steer confidently toward your long-term objectives.

Lincoln Marques

About the Author: Lincoln Marques

Lincoln Marques